When my biggest P.R. client relied on licensing for its most important revenue stream, I figured it might pay to learn a bit about the law behind their business. Laughable, perhaps, both because a P.R. person was bothering to actually study the law and because this Dummies volume isn’t exactly Goldstein and Reese’s. The effort was worth it nonetheless: while I thought I understood enough about intellectual property law to get by, I discovered that I did not, and I gleaned enough tidbits from this book to be able to speak to the company’s attorneys like something more than a high-functioning cretin.
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